2019 Blog Posts
Becoming an AT in a Non-Traditional Setting by BranDee Gentile, MS, LAT, ATC
Athletic trainers (ATs) have been practicing in various clinical settings for decades; however, the majority of those settings are focused around orthopedics and sports medicine, which makes complete sense. A main focus of an AT’s education is orthopedic evaluation, diagnosis, and rehabilitation making it natural for ATs to lean towards a position within an orthopedic…
Read MoreIntroducing Disruptive Innovation to Athletic Training in the Physician Practice Setting
Disruptive innovation describes innovation that creates a new market or value network that disrupts the current market. This is the idea that current services can be reframed to do something different or for a different audience, which disrupts what is viewed as the “norm”. If we consider where athletic trainers in the physician practice began,…
Read MorePay it Forward…AT Style, or Whatever Style You Choose!
We were all students at one time or another, and then have, or will be, taking the leap to transition to practice. These processes are scary, confusing, and intimidating (just ask me, I not too long ago went through both of these things, even at the same time!). But, those feelings can be greatly mitigated…
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